In mainland China, such a differentiation rules of survival are fulfilled Jordan shoes. Fashion with the Puma label affixed with the same purpose of KAPPA, this former international second-tier brands in the Li Ning Yi-hong, president of operation, decisive in the Chinese market to give up the brand image of professional sports, out of a set of fashion and sports in a fashion campaign new concept, its bright colors and innovative designs, a change in power sports brands in the black and white, like a virus spread rapidly, trapping many successful young Chinese individuation.Be listed in Hong Kong's Peak, also with its pursuit in the field of basketball, NBA was shut out from a small brand in China, has grown to Shane Battier, Artest, Kidd, and many other well-known NBA players endorsement of "the first basketball equipment brand." Pick introduced Battier series, Kidd series and Artest series, not only brought their considerable contribution to the gross profit margin, but also further enhance its brand highly.For Li Ning, Anta all these leading sports brand, the internationalization is the next stop. Li Ning, Zhang Zhiyong, CEO said, now the sporting goods market Dunk sb shoes, has come out of that simple "CCTV + celebrity endorsement", and the next Competition, will be product performance, technological content and design, and ultimately, a brand how much tension cultural connotation, how strong brand personality will determine how far it can go.Basketball and the individuation of American culture, so that defeat Adidas Nike, Reebok, Puma and other veteran sports brand, the world's top player. Adidas football as well as its stable by virtue of personality, allowed to re-create the king of style. Next, China's sports brand needs is how to display its brand culture Shoes boots, as well as their own personalized tag affixed.Li Ning, the East began to bet with a strong cultural identity of badminton as an international arms, Anta trying to brand their own branded tennis, they can rise significantly with the two campaigns, will triumph over the next Nike and Adidas horse?