Network Economy, computer technology and the rapid development of network technology for virtual business provides a good technical support to develop thriving.
But in fact, is not virtual business network economy era newborn. In the industrial economy, intentionally or unintentionally, some entrepreneurs have begun to use the virtual management of this mode of operation. Take Nike, for its role as an international brand, not only in Europe and the United States most prestigious, well known in developing countries Jordan shoes. This is thanks to a very modern business sense Nike president Phil meticulous planning, struggling to open up, select the appropriate and flexible mode of production by chicken eggs.
Start early, as Phil Nike accurate predictions with good elasticity and can damp the market prospects of sports shoes, Nike shoes with unique design, novel shape rapidly in the United States to open the market. With the growth of the company, Phil Nike is paying attention to the international market. However, higher prices of Nike shoes, if countries rely on exports to other markets, coupled with its high price countries, especially developing countries, high tariffs, it is difficult to be customers of these countries accept.
So, how to solve this dilemma? This is the NIKE company law on the use of chicken eggs. Nike factories in Ireland, entered through the European market and thus escape the high tariffs, but also jointly set up factories in Japan into the Japanese market, in the late 70s to have such a clever idea Wholesale dunk shoes, can not but admire.
Therefore, if the public shows a lack of factories, Nike is American companies, it is relying on other companies for its products, people will understand by the meaning of the chicken. Nike managers focused only on the company's resources, specializing in high value-added design and marketing, and then sat flights to and from all over the world, to design good samples and drawings to countries with lower labor costs of enterprises, the final acceptance Products and paste? quot; Nike's trademark, like Nike's sales to each of the hands.
With the changes in regional production costs, Nike's partner in Japan, Western Europe, moved to South Korea, Taiwan, and then shifted to China, India and other cheaper labor costs in developing countries, to the 90's, Nike, more optimistic about Vietnam and other Southeast Asian countries.
Because Nike has taken in the production of chicken eggs by law, to a considerable streamlining of headquarters staff and viable, so a lot of production problems to avoid drag, allowing the company to focus its attention on product design and marketing issues, in a timely manner collect market information Men shoes, timely it is reflected in the product design, and then quickly contract manufacturers from around the world produced to meet demand.
Nike This strategy, in theory may be classified as a virtual business areas. The so-called virtual is a commonly used computer terminology words, reference to business management, in fact, directly outside forces, a strategy for integration of external resources. Although the virtual strategy as a management method is clearly the time is not long, but many companies had long been unconsciously be applied, by Nike is a chicken lay eggs