Guccio Gucci dies in 1953. His sons Aldo, Vasco, Ugo and Rodolfo take over the business.
5.Gucci introduces products that are cherished by the most iconic figures of the time and become renown for timeless design. Jackie Kennedy carries the Gucci shoulder bag, which is known today as the 'Jackie O'. Liz Taylor, Peter Sellers and Samuel Beckett wear the unstructured, unisex 'Hobo Bag.' The classic moccasin with horsebit hardware becomes part of the permanent collection at the Costume Institute, Metropolitan Museum of Art in New York. The Flora silk print scarf is created for Grace Kelly.Gucci continues its expansion abroad with stores opening in London, Palm Beach, Paris and Beverly Hills.In the mid 60s, Gucci adopts the legendary interlocking double 'G' logo.
6.Gucci continues its global expansion,MLB Jerseys, true to the original aspirations of Aldo, now targeting the Far East. Stores open in Tokyo and Hong Kong. The company increases and diversifies production, carrying out significant research on new more luxurious materials and innovative approaches to design never tabling the legendary quality and craftsmanship synonymous with the brand. The great classics are revamped in new shapes and colors, and new product categories are introduced.